Insight-led marketing
strategies that drive
business growth
Marketing Strategies
Building memorable and distinctive brands with wide appeal and growth potential comes from understanding the attitudes, motivations and needs of your audience and what drives them.
Who We Are
Atalante are highly experienced strategic marketing consultants who help SMEs, challenger brands and start-ups develop marketing strategies that understand, connect with, and reflect the needs and emotions of their audiences.
How We Help
Atalante supports businesses to shape their marketing strategy, identify where to play and how to win.
Whether you’re working on an opportunity such as entering a new market, or significantly increasing marketing investment, addressing marketing tactics that are falling flat or competitors stealing share, or you simply want to get clearer on your brand positioning, we can help.
Our Mission
We want to free the world of marketing that only goes skin deep. We help brands really understand what's driving potential customers and help not just 'acquire' them but create long and meaningful relationships with them.
We create simple, effective strategies as a framework for your tactics so that every piece of activity, no matter how big or small, always strengthens the equity, identity, and growth of your brand.
Working With Us
Your brand is a powerful asset. It starts with a great strategy, and once that’s in place you have the framework you need to implement your marketing plan. So, before you:
- Rebrand or redesign
- Brief a new advertising, creative or website agency
- Present to potential investors, retailers, or stockists
- Appoint a new marketing director
- Invest in major product or service development
- Scale existing marketing activities
Call us. Together we can stress test your strategy framework and help you avoid unnecessary costs later down the line.
What We Offer
We can work flexibly depending on budgets and timescales from one-off strategy workshops or consultation/advice sessions to full scale development and delivery of bespoke research, marketing strategy, communication, and trade plans.
Our Experience
Together we have several decades of experience managing brands large and small, working with multi-national organisations and family-owned businesses. We’re experts in the food, health & wellness, catering & hospitality, sports & leisure industries, and we have a growing client base in SaaS and FinTech.
If you’re not sure what you need or where to start, get in touch and we’ll explore it together.
"When you understand what your brand stands for, where it’s headed and how it lives in the minds of your audience, you have the tools you need to create more effective, more distinctive marketing campaigns and the framework for business growth."
Tamsin Daniel, Atalante
